Prototyping. Think Big, Start Small.

Troop Prototype Hero

In our previous posts, we emphasised the significance of simplicity and the “less is more” concept in getting things done. 

However, it’s all too common to see companies become entangled in the pursuit of grand ideas. Undoubtedly, grand ideas hold immense value, and we all aspire to bring them to life. Unfortunately, more often than not, these grand ideas remain unrealised due to their entanglement in complexity and the bureaucratic hurdles of procurement. This not only obstructs their launch but also leads to their eventual arrival as outdated and ill-suited for their intended purpose.

Fortunately, there is a process that can alleviate these challenges: prototyping. It can be a game-changer for your business, a powerful tool that enables you to cut through the noise and get things done. When seamlessly integrated into your daily operations, it has the potential to genuinely revolutionise your approach to innovation.

The roots of this process can be traced back to the world of manufacturing, where engineers sought a cost-effective means to test their innovative concepts before committing to full-scale production. Recognising the productivity and cost-efficiency of this approach, many businesses readily adopted the concept, understanding they could apply the same principles to their projects.

At its core, prototyping is a straightforward process. It begins with the development of a small-scale model, subsequently tested to gather valuable feedback and insights. Based on this feedback, necessary improvements are made.

In a world where change is constant, prototyping can become your efficient pathway to progress. Instead of spending months in a state of inertia, you initiate your projects with a clear understanding of your ideas, sufficient to make them tangible. However, it’s essential to understand that it’s not a one-off endeavour. It’s a well-defined series of steps. 

So, what are they?


Initiate the process by outlining the project’s scope. Define your objectives, goals, and the desired outcomes. Additionally, consider your target audience and the specific aspects you want to test or demonstrate.


Once the scope is clearly defined, it’s time to plan how you will execute your prototype. In this stage, chart a course of action, identifying the resources, steps, and timelines essential for bringing your concept to life. A well-structured plan serves as a compass, ensuring you stay on course and within your intended budget.


With a well-defined plan in place, you’re now prepared to construct a scaled-down model or version of your service, product, or concept. This representation should be a simplified yet accurate depiction that captures the essential elements.


This is the moment of truth, where you subject your prototype to rigorous testing. Actively engage real stakeholders, seeking their interaction and feedback to evaluate how effectively your prototype aligns with the defined objectives.


Following the testing phase, it’s crucial to pause and critically evaluate the results. This is where you gather insights into what aspects of your prototype excelled and what elements require improvement.


Informed by the feedback and insights garnered during testing and reviewing, it’s time to make the necessary changes and improvements. The iterative process fine-tunes your prototype, ensuring it closely aligns with your initial objectives.


In certain scenarios, the feedback received may necessitate a significant change in direction. A pivot involves making substantial adjustments to your prototype or even exploring entirely new approaches. Flexibility and adaptability are key in this phase to arrive at the most successful outcome.

When it comes to getting things done, prototyping is a process that breathes life into ambitious ideas and provides a well-lit path to efficient progress. By embracing prototyping, you slice through the noise, grasp the core of your concepts, and make significant strides toward achieving successful outcomes. It’s the master key to thinking big and starting small, an invaluable tool in a world where the need to remain agile, take advantage of new opportunities, remain relevant, create growth and survive is ever more paramount. 

Co Contributor  – David Eccles

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