Need an external perspective? No matter how well-established your business is, we are here to help.

Drop us an email and we’ll be in touch.


At Troop&Co, we take a comprehensive view of your company, from the inside out.

– Structure, roles and responsibilities
– Processes and systems
– Purpose, mission, vision, values, culture
– Services, products, proposition, brand

And help you define your identity and focus on your target audience.

By taking a thorough analysis of every corner of your business, we will combine the findings with our own insights and creative work, informed by years of collective experience at the very heart of business and consumer culture. We will then translate what we find into a manifesto, business model, and operations that build integrity and drives innovation.

Everything we do is underpinned by the core principle of “Keep it Simple.” After all, the landscape is complicated enough. Simplicity allows for clarity, pace, and the ability to succeed or fail fast. We plan we act, we review, we iterate, and if needed, we pivot.

In doing so, we will help you create an adaptable, flexible, agile way of working, built upon the strong roots needed to cultivate sustainable, positive growth. This will enable you to take advantage of new opportunities, create value, engage, retain, and grow your audience. And ultimately, build your business.