Thoughts, opinions, ideas and news from Troop and all of our Co.

Why your business’s manifesto matters

A Business Manifesto is a published declaration of intentions, motives, or views. Every business needs a Manifesto. A strong Manifesto can help guide you as you make decisions, communicate with customers, and grow.

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The Art Of Keeping It Simple

In today’s fast-paced world, we are bombarded with information and constantly trying to juggle multiple tasks simultaneously. It’s easy to get caught up in the complexity of it all, but the key to success is often to step back and simplify.

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Startups. It’s time to ditch your CEO

Startup founders face an existential paradox. They are encouraged to ignore the experts, abandon best practices and disrupt the status quo. At the same time, they’re told to inherit the rigid leadership structures of the boring and staid corporations they purport to disrupt. 

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Five ways to spend less time in meetings

Catch-ups, all-hands, check-ins, WIPs – whether in person or virtual, meetings punctuate our days more than ever before.

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The benefit of staring out of windows

Most of our days are filled with noise. Constant communication and instant content options to soothe our itch for a quick distraction.

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The peril of groupthink

This week saw the publication of a House of Commons inquiry into the handling of the early stages of the pandemic.  Whatever your politics, there are valuable insights here into the challenges we need to overcome when tasked with collaborating on a complex challenge.

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How to prioritize your company’s projects

Every organization needs what I call a “hierarchy of purpose.” Without one, it is almost impossible to prioritize effectively.

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White space and why it’s so important

Our best ideas tend to come when the mind has a bit of an idle wander. Yet being proactive about creating white space is often an afterthought for busy business owners. It shouldn’t be.

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Zig-zagging towards the workplace of the future

Our world appears to be full of binary choices. Some real, some manufactured.
No matter the topic, we tend to distil our most complex challenges into a set of simplistic alternatives.

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Making work better through quiet revolution

New research suggests that long working hours are killing 745,000 people every year. Faced with such huge statistics, what can one individual do to make a change? In this article, we take on that very question.

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What business lessons can we learn from bands?

Music made me. There’s no other way I could put it; it’s that simple. I’d spend hours trying to recreate Stephen Morris’ drums on New Order’s Substance, using my ZX Spectrum. Yup, I was a geek when I was 13, and I’m still a geek 33 years later.

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Growth at any cost

Picture the scene — a team meeting at a successful creative agency. Ideas are flowing around a new campaign, but then, from nowhere… Pffffffffffffffffff….BEEP.

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Local, global and a lot less metro

As businesses living through the digital revolution, we find ourselves bombarded with the mantra that we need to be innovators. To dream ever bigger. To make waves where once there were ripples.

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Outside in. The value of external perspective

As businesses living through the digital revolution, we find ourselves bombarded with the mantra that we need to be innovators. To dream ever bigger. To make waves where once there were ripples.

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The promise of tomorrow

The tumult of the last 5 years of social and political confusion has crescendoed and we find ourselves at a crossroads. Not out of choice. But of necessity. This is an enforced pause. A global moment of mandatory reflection.

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